Cognitive bias

Endowment effect

Also known as: Excessive self-regard (possessions)
Common#23 of 131 by how common ← All cognitive biases
Dobelli #23

What it is

Valuing something more simply because we own it.

Example Refusing to sell a mug for the price you would never have paid for it.

Related

Appears in

References

More in “Deciding and acting: incentives, loss and commitment”