Cognitive bias

Zeigarnik effect

Occasional#113 of 131 by how common ← All cognitive biases
Dobelli #93

What it is

Unfinished tasks stay in mind more than finished ones, which can nag us or be exploited by cliffhangers.

Example A half-read series keeps pulling you back.

Related

Appears in

References

More in “Deciding and acting: incentives, loss and commitment”