Paradox of choice

What it is

More options can make decisions harder, less satisfying and more regretful.

Related

• Decision fatigue bias
  More options mean more decisions, which tires us and lowers decision quality.
• Fear of regret bias
  With many options, regret about the ones not chosen grows.
• Inability to close doors bias
  Keeping more options open produces more choices to manage.

Appears in

• The 99 thinking errors in Rolf Dobelli's The Art of Thinking Clearly#21: The paradox of choice

References

• Wikipedia: Paradox of choice en.wikipedia.org
• The 99 thinking errors in Rolf Dobelli's The Art of Thinking Clearly en.wikipedia.org
• Wikipedia: List of cognitive biases en.wikipedia.org
• Wikipedia: Cognitive bias codex en.wikipedia.org

More in “Deciding and acting: incentives, loss and commitment”