Choice-supportive bias

What it is

Remembering our past choices as better than they were, and the rejected options as worse.

Related

• Cognitive dissonance bias
  We remember our choices as better to avoid regretting them.
• Endowment effect bias
  After choosing or owning something, we think better of it.
• Effort justification bias
  Having chosen or worked for something, we remember it more favourably.

References

• Wikipedia: Choice-supportive bias en.wikipedia.org
• Wikipedia: List of cognitive biases en.wikipedia.org
• Wikipedia: Cognitive bias codex en.wikipedia.org

More in “Memory: what we keep and how we rewrite it”