- 1Reward and punishment superresponse tendency
→ Incentive super-response tendency
People respond to rewards and punishments far more strongly and creatively than expected, often by gaming the metric rather than serving its purpose.
- 2Liking/loving tendency
→ Liking bias
Being more easily persuaded by, and more generous to, people we like, who are attractive, similar to us or flatter us.
- 3Disliking/hating tendency
Munger's counterpart to liking: a tendency to dislike people, groups or ideas that threaten our own, distorting facts in the process.
- 4Doubt-avoidance tendency
The mind's urge to remove doubt by reaching a quick decision, especially under stress, which makes us jump to an answer rather than wait for evidence.
- 5Inconsistency-avoidance tendency
Munger's term for the mind's reluctance to change, which keeps old conclusions, habits and identities in place even when they should change.
- 6Curiosity tendency
Munger counts curiosity among the helpful tendencies: when cultivated, it counters other biases by driving us to learn what is true.
- 7Kantian fairness tendency
Munger's term for the expectation that everyone follows the same rules of fair play, shown by people who share a limited resource equally and by outrage when someone cuts in.
- 8Envy/jealousy tendency
→ Envy
Resentment at others' advantages, which makes us judge by comparison and sometimes harm our own interests to reduce theirs.
- 9Reciprocation tendency
→ Reciprocity
Feeling obliged to return favours, gifts and concessions, even small or unrequested ones.
- 10Influence-from-mere-association tendency
→ Association bias
Linking things that merely occur together or resemble each other, so we like or dislike something because of what it is associated with.
- 11Simple, pain-avoiding psychological denial
Munger's term for distorting reality when facing it would be too painful.
- 12Excessive self-regard tendency
Munger's name for over-rating ourselves, our possessions, our children and our decisions, and so being too slow to see our own faults.
- 13Overoptimism tendency
→ Optimism bias
Expecting good outcomes to be more likely, and bad ones less likely, for ourselves than for others.
- 14Deprival-superreaction tendency
→ Loss aversion
Feeling a loss roughly twice as strongly as an equal gain, which makes us cling to what we have and avoid risk when ahead.
- 15Social-proof tendency
→ Social proof
Deciding what is correct or appropriate by looking at what others do, especially similar others, when we are uncertain.
- 16Contrast-misreaction tendency
→ Contrast effect
Judging something by comparison with what was just seen rather than on its own merits.
- 17Stress-influence tendency
Mild stress can sharpen performance, but extreme stress degrades judgment and can produce rigid or extreme reactions.
- 18Availability-misweighing tendency
→ Availability heuristic
Judging how likely or frequent something is by how easily examples come to mind, so vivid, recent or emotional events get overweighted.
- 19Use-it-or-lose-it tendency
Skills and knowledge fade unless practised, and fluency needs constant use.
- 20Drug-misinfluence tendency
Alcohol and other drugs, including addiction, distort judgment and behaviour, often while we feel fine.
- 21Senescence-misinfluence tendency
Ageing can reduce cognitive speed and flexibility, though the decline varies and can be slowed by keeping the mind active.
- 22Authority-misinfluence tendency
→ Authority bias
Giving undue weight to the opinion or commands of an authority figure, in matters even outside their expertise.
- 23Twaddle tendency
Filling one's mind and conversation with trivia, noise and empty talk that crowds out what matters.
- 24Reason-respecting tendency
Munger's name for our habit of complying with, and giving, reasons, even poor ones: people want to know why, and any reason feels like enough.
- 25Lollapalooza tendency
→ Lollapalooza effect
Munger's term for the extreme outcomes that arise when several psychological tendencies push in the same direction at once.