Association bias

What it is

Linking things that merely occur together or resemble each other, so we like or dislike something because of what it is associated with.

Related

• Guilt by association fallacy
  Guilt by association exploits association bias: we like or dislike things because of what they are linked with.
• Liking bias bias
  We like what is associated with what we like.
• Genetic fallacy fallacy
  The genetic fallacy is the argument-level version of association bias: the qualities of a claim's origin rub off on the claim.
• Lollapalooza effect bias
  Association is often one of several tendencies stacked in propaganda and marketing.
• Contagion bias bias
  Contagion is a strong form of association: a thing seems to carry traces of what it touched.

Appears in

• Munger's 25 standard causes of human misjudgment#10: Influence-from-mere-association tendency
• The 99 thinking errors in Rolf Dobelli's The Art of Thinking Clearly#48: Association bias

References

• Wikipedia: Association bias en.wikipedia.org
• Munger's 25 standard causes of human misjudgment fs.blog
• The 99 thinking errors in Rolf Dobelli's The Art of Thinking Clearly en.wikipedia.org
• Wikipedia: List of cognitive biases en.wikipedia.org
• Wikipedia: Cognitive bias codex en.wikipedia.org

More in “People and groups: social influence”