Conformity

What it is

Changing our judgment or behaviour to match the group, even when the group is clearly wrong.

Related

• Appeal to popularity fallacy
  Bandwagon appeals work because people conform to what the group seems to think.
• Social proof bias
  Social proof is information-driven; conformity is the pressure to match the group.
• Authority bias bias
  Obedience to authority and group conformity are the two classic findings on social pressure (Milgram and Asch).
• Groupthink bias
  Groupthink is conformity inside a cohesive group.
• Social loafing bias
  Both change behaviour toward what the group does: matching it and putting in less.

References

• Wikipedia: Conformity en.wikipedia.org
• Wikipedia: List of cognitive biases en.wikipedia.org
• Wikipedia: Cognitive bias codex en.wikipedia.org

More in “People and groups: social influence”