Unity

What it is

We are more easily influenced by people we see as "one of us", sharing group identity, origin or values.

Related

• In-group bias bias
  Shared identity makes "us" and "them", which in-group bias exploits.
• Liking bias bias
  We like those who are like us.

Appears in

• Cialdini's seven principles of influence#7: Unity

References

• Wikipedia: Unity en.wikipedia.org
• Cialdini's seven principles of influence en.wikipedia.org
• Wikipedia: List of cognitive biases en.wikipedia.org
• Wikipedia: Cognitive bias codex en.wikipedia.org

More in “People and groups: social influence”