Contrast effect

What it is

Judging something by comparison with what was just seen rather than on its own merits.

Related

• Anchoring bias
  An anchor is often a contrast: a high first number makes the next look cheap.
• Social comparison bias bias
  Judging ourselves against those nearby is a contrast effect applied to people.

Appears in

• Munger's 25 standard causes of human misjudgment#16: Contrast-misreaction tendency
• The 99 thinking errors in Rolf Dobelli's The Art of Thinking Clearly#10: Contrast effect

References

• Wikipedia: Contrast effect en.wikipedia.org
• Munger's 25 standard causes of human misjudgment fs.blog
• The 99 thinking errors in Rolf Dobelli's The Art of Thinking Clearly en.wikipedia.org
• Wikipedia: List of cognitive biases en.wikipedia.org
• Wikipedia: Cognitive bias codex en.wikipedia.org

More in “What we notice: filtering too much information”