Framing effect

What it is

Reacting differently to the same facts depending on how they are presented, for instance as a gain or a loss, a percentage or a count.

Example "90% fat-free" sounds better than "10% fat".

Anchoring bias
Both show that the way information is presented, whether the first number or the wording, shapes the judgment that follows.
False dilemma fallacy
Presenting a choice as exactly two options is a framing choice that shapes what people select.
Loss aversion bias
Framing something as a loss or as a gain changes our choice because we weigh losses more.
Equivocation fallacy
Choosing words with a different emotional colour shifts a conclusion, which is the framing effect.
Default effect bias
Both are choice-architecture effects: how options are presented decides what people choose.
Expectation effect bias
What we expect, and how an experience is framed, shapes how we perceive it.
Loaded question fallacy
A loaded question is a framing effect built into the wording, so the framing decides the answer.
Peak-end rule bias
How an experience ends frames our whole memory of it.
Will Rogers phenomenon bias
Changing how items are classified changes how the statistics look without changing reality.